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Everyone communicates, but do we connect?

by mikemack on May 1, 2015

As I have learned from leadership guru and best-selling author, John C. Maxwell “connecting is all about others”.

As Maxwell stated in his book: Everyone Communicates – Few Connect “When you are trying to connect with people, it’s not about you — it’s about them. If you want to connect with others, you have to get over yourself”.

How can you apply this in business? Whether it is trying to sell something to a prospective customer; servicing an existing customer; speaking to your team or an audience, there is a need for connection. Ask great questions, make your message about them and listen more!

This topic gains lots of focus in our business at X5 Management. Whether we are working with a sales team or business leaders, the opportunity to improve communication is ongoing. We support sales and service teams to “turn soft skills into hard assets”.

Communication SkillsEveryone has a unique style of communication, and while there are many communication profiles/assessments that are available in the marketplace, one particular tool that we have used for more than 9 years is: What’s My Communication Style, by HRDQ. This tool illustrates 4 styles: Direct, Spirited, Systematic or Considerate.

Direct people take charge of their lives. Spirited people are enthusiastic and friendly. Considerate people value warm, personal relationships. Systematic people are accurate and objective. If you can leverage your communication style strengths and be mindful of potential communication trouble spots you have a better chance of connecting with others.

“Connecting is the ability to identify with people and relate to them in a way that increases your influence with them,” says Maxwell.

Three Questions People Are Asking About You, according to Maxwell.

1. Do you care for me?

2. Can you help me?

3. Can I trust you?

Everyone communicates, but do we connect?

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